In the United States, most children are reaching adulthood unprepared financially, both in terms of education and net worth. This results in poor money management skills and often 5-figure debt before the age of 25. These young adults are now becoming parents. We plan to help parents utilize the "village" that raises their child by facilitating investment gifts, essentially crowdfunding from friends and relatives, that will grow with the child over time. This will help to reduce the burden on the parents, and also prevent the many negative effects from too many material gifts. Research shows that too many toys can increase destructive behavior, decrease creativity, and lower self-esteem.

Additionally, kids as young as 3-5 years old can begin to understand basic concepts of money. Beyond financial contributions, we provide age-appropriate content to nurture and cultivate financial literacy in children as they grow, ensuring that the gift of knowledge accompanies them throughout their journey. Growing gift™ kids potentially have 18 years of compounding for both their investment portfolio and their financial literacy so they can be well-equipped for adulthood! Break free from fleeting gifts and join us in creating a lasting impact on a child's future.